Why Buy a Cwtchie hoodie blanket?

March 14, 2022

With dozens of oversized hoodie blankets jostling for attention on the market, why choose relative newcomer, Cwtchie?

Based in Cardiff, Cwtchie is lovingly crafted, cloud-soft apparel designed for comfort and cosiness. Designed by a two-woman team, Cwtchie will take the rigours of family life while affording the wearer delicious, every-day luxury. Whilst the product was originally intended for the adult market, the Cwtchie team have six children between them and understand the value of hard wearing children’s clothes.

“We wanted to create something that was beautiful to wear, but at the same time would withstand the rough and tumble of the park or beach,” says Anna Lloyd Owen, former television producer and mother to 3 teenage boys.

“Cwtchie blanket hoodies are perfect to cosy up after football, ballet or swimming as well as to relax at home. With adult and children’s ranges, we hope we’ve created a product the whole family will love,” adds business partner, Paula Williams, a teacher and mother of children ranging from 30 to 15. 

Cwtchie describe themselves as oversized ‘Hoodie blanket Royalty’. The garments are made from high-quality, easy care flannel and sherpa fleece.

“Our garments are made from denser weight fabrics than any other on the market, meaning they are lightweight but incredibly cozy. The generous adult sizes fit up to 6XL, meaning one size fits most. The children’s sizes are liberal, too. We have customers who have made purchases for a six year old, but have bought another for their teen who keeps ‘borrowing’ the Cwtchie! You can get years of wear from one garment!”

This is excellent news. The Cwtchie sits at the higher end of the product price-point. Cheaper than the current market leader, the Australian based operation, Oodie but more expensive than cheap imports, a Cwtchie wearable blanket is a wardrobe investment. An adult size retails at £59 and a children’s £49.

“There are other British companies on the market place,” adds co- founder Paula Williams. Competitors, such as Kudd.ly produce weighted blankets and soft shoes. “We specialise in oversized blanket hoodies, we don’t produce anything else. Our focus is on providing a high quality, luxury garment”. 

“‘The price reflects the beautiful quality of every Cwtchie,” says Anna. “We spent 18months researching, gathering samples, finding the softest, most luxurious fabrics. It was a labour of love. We chose every cuff, thread and pattern with care, rejecting all but the very best.”

The Cwtchie is also cut to an unique design honed at their Cardiff HQ. It’s generous length falls below the knee on average height customers.

“Anna and I are polar opposites, physically,” laughs Paula “she’s tiny and I’m a giant. We wanted a product that would be comfortable for every customer. Both Anna and I love the shape of the Cwtchie and wear them all the time. Anna gets great wear out of hers viewing Saturday morning footy matches. Mine gets a lot of wear walking on the beach as well as curling up on the sofa. We get photographs from customers wearing them in all sorts of wonderful places – on boats, apres-ski, and chilling in the garden.”

The Cwtchie is also excellent for camping. Beautiful photographs on their website depict the luxurious snuggle hoodie blankets worn to enjoy the outdoors.

“We love camping holidays and our Cwtchies are tremendous for relaxing during chillier evenings. I’ve been known to keep mine on overnight – they’re a wearable hug! Even my grumpy husband and teenage boys rely on them to stay cozy. They blanket hoodies are easy to wash and dry very quickly, so they’re perfect even for muddy trips. We always have them in the back of the car.”

The team is also committed to exceptional customer service, providing free delivery with every purchase. Every item is dispatched the next working day, with many leaving HQ on the same day the order arrives. Customer queries are dealt with promptly and followed up diligently. Both Paula and Anna feel strongly that this is one of the company’s strengths.

“People deserve to be treated well – we offer the same service we expect when we spend money. We have a clear money-back or replacement policy and want people to feel it’s safe to shop with us.”

Cwtchies come in three adult designs and two children’s patterns; plain Cwtchies for children and new, toddler sizes are following soon. Their current best seller, a happy go lucky rainbow pattern compliments the grey and denim blue adult range perfectly. The children’s rainbow pattern and children’s Koala print are designed to compliment the adult garments for whole family appeal.

“ The range of oversized wearable blankets is due to expand later in the year, we’re really excited to be adding new products and colours so there will be something for everyone. Our very first customer was in her seventies and now her children and grandchildren wear them too. Family is at the heart of our business and outlook – we’re looking forward to whatever is next!”