We Have Loved Our First Year Of Running Cwtchie

Since the launch of Cwtchie in December of 2022, the popular Welsh hoodie blanket brand has been going from strength to strength.

The launch of their cloud soft wearable blankets brought a flurry of interest in the post-pandemic market – Britain is more invested in comfort and cosiness than ever!

Cwtchie’s Instagram and Facebook drive for brand awareness has garnered a dedicated following for the easy care blanket hoodies made from buttery-soft Sherpa and flannel fleece. Customer reviews are consistently 5 star, citing their outstanding service, high quality products and personal touches.

Their followers enjoy regular updates, hoodie giveaway competitions and original stories on Facebook and Instagram. 

Highlights of the year included three exciting hoodie blanket photoshoots at picturesque locations by Welsh photographer Owen Mathias. 

Beautiful images of Newton beach at Porthcawl capture cosy fun in the dunes complete with toasted marshmallows and camping. The Christmas shoot images depict cosy home scenes filled with family fun and gorgeous hoodie blanket gifts. Autumn brought the Cwtchie team to Coed Hills artisan village and woodland adventures. 

Hitting 2000 followers in December was closely followed by selling out the Grey and Denim Blue designs, with very limited stock remaining on all other lines. Inundated with requests, the team have been working hard with manufacturing partners to return the popular hoodie blankets to the shelves in record time.

Focusing on the year ahead, Team Cwtchie are looking forward to raising their brand’s profile further by taking their hoodie blankets on a tour of Welsh agricultural shows. Following the success of their debut at Usk Show in September 2022, Anna and Paula can’t wait to unveil their latest line, the adult Koala hoodie blanket, created at the request of current faithful customers.

Having enjoyed sell out success in its first year, Cwtchie is looking looking forward with anticipation to 2023.